Case Study
Beta College of Business & Technology is having a Global Branding
Beta College of Business and Technology offers a range of programs that lead to the attainment of diplomas and certificates. These programs are specifically designed to cater to the requirements of the Canadian job market. The college is affiliated with the Ontario Association of Career Colleges (OACC) and the National Association of Career Colleges (NACC).
Challenges:
- Developing a Unique Brand Identity
- Balancing Local and Global Branding
- Building Trust and Credibility
- Managing Brand Extensions
Solutions:
- Developed a Clear Brand Strategy
- Conducted Market Research
- Adapted to Changing Trends
- Manage Brand Extensions Carefully
Results:
- Increased Brand Awareness
- Improved Customer Loyalty
- Competitive Advantage
- Enhanced Reputation
