Case Study
King's Business School
King’s Business School UAE provides a comprehensive selection of graduate and postgraduate degree programs that are tailored to meet the demands of various industries.
These programs are designed to equip students with practical skills and knowledge that can be readily applied to real-world business scenarios, while fostering a global learning environment.
The school has established robust connections with the business and industry sectors, providing students with invaluable opportunities to network and engage with industry professionals.
Challenges:
- Developing a Unique Brand Identity
- Balancing Local and Global Branding
- Building Trust and Credibility
- Managing Brand Extensions
Solutions:
- Developed a Clear Brand Strategy
- Conducted Market Research
- Adapted to Changing Trends
- Manage Brand Extensions Carefully
Results:
- Increased Brand Awareness
- Improved Customer Loyalty
- Competitive Advantage
- Enhanced Reputation
